Sanlei Electronic Cigarette: Helping European customers to explore emerging markets

Project Background
In the second quarter of 2024, the website platform of Sanlei Electronic Cigarette International Business Department received an inquiry from an emerging German e-cigarette brand. When searching for "OEM disposable vape manufacturer", the customer found the Sanlei brand e-cigarettes displayed on our corporate website (https://5253drvq.lifisher.com.cn/), and was particularly interested in our customization capabilities.

Customer Demand Analysis
This German startup plans to launch fashionable disposable e-cigarette products for Europe. The main requirements include: capacity products that comply with TPD regulations, stable performance of more than 600 puffs, customization of 5 unique flavors of e-liquid, and stable supply capacity of 30,000 per month.

Initial contact and solution docking
After receiving the inquiry, our international business team immediately sent a detailed product catalog and technical parameters. After in-depth communication, we learned that the customer hopes to create an "environmentally friendly trendy play" brand positioning, the target market is some Western European countries, and requires a full set of certification support. There are extremely high requirements for product safety and consistency. Based on customer needs, we recommend Sanlei's related series of solutions.

Sample development stage
The customer provided relevant requirements based on our advantages, and we made relevant samples according to the customer's requirements, tested the 5 flavors, and verified the battery life and atomization effect. After achieving the expected results, the packaging samples and all flavor tests were completed.
The entire sample development cycle took only 28 days, which is 40% faster than the industry average. The customer particularly appreciated the "sample evaluation report" we provided. Considering the strict regulations of the European market, our compliance team assisted customers throughout the process to complete EU market access, saving customers 60% of the certification time.

Mass production and logistics
After the first order was confirmed, we launched a strict production management process including: material preparation, production process, and quality control. During production, we will report the production progress to customers in real time.
In view of the special transportation requirements of e-cigarette products, we also provide two logistics methods: air and sea transportation, prepare documents such as declaration of conformity, test reports, ingredient safety data sheets, and certificates of origin, and ensure that all goods are cleared smoothly without any delays.

Market feedback and future prospects
Three months after the product was launched, customers reported that the product repurchase rate was 35% higher than the market average, there was no safety complaint record, and the packaging design was well received by customers.
"The cooperation with Sanlei completely overturned our perception of Asian suppliers. They not only understand the compliance requirements of the European market, but also take the initiative to propose innovative solutions. The full process support from product design to listing allows our start-up brand to quickly gain a foothold." —— Founder of a German customer
Based on this successful experience, Sanlei Electronic Cigarette will continue to adhere to the overseas strategy of "innovation-driven, compliance first" to provide global customers with higher value electronic cigarette ODM/OEM services.