Female electronic vape consumption trends: Appearance economy and demand for low-sugar e-liquid

With the rapid development of the electronic vape market, female consumers are becoming an important force driving the industry's growth. Unlike traditional tobacco, vape cigarettes have attracted a large number of female users with their fashionable appearance, diverse flavors and the concept of "harm reduction". In recent years, "appearance economy" and "low-sugar e-liquid" have become the two core trends in female electronic vape consumption. In this article, SanLeie, as a professional e-cigarettes supplier, will use years of industry experience and market research to deeply explore the driving factors behind this phenomenon and analyze the future market development direction.

一、Appearance economy: the core driving force of female electronic vape consumption

1. Design aesthetics becomes the key to purchase decisions
Female consumers are much more sensitive to product appearance than men, so electronic vape brands have launched high-appearance products to meet market demand. For example:
Mini design: Lightweight and portable vape cigarettes are more popular with women.
Fashionable color matching: Soft macaron colors and gradient colors have become popular choices.
Customized appearance: Some brands provide personalized services such as engraving and stickers to meet the social display needs of female users.

2. Social media promotes "electronic vape fashion"
On platforms such as Instagram and Xiaohongshu, electronic vape is not only a consumer product, but also a "trendy accessory". Many KOLs strengthen the "lifestyle item" attribute of electronic vape by showing the fashionable matching of electronic vape (such as with nail art and bags), further stimulating female consumption.